Archive for General
Selecting Top-Level Elements in JQuery
So recently while working with nested lists I came across the problem of how to disable the top-level <ul> element, but only if it had another list inside it. I wanted the elements with lists inside them to only activate the sub-list and not be clickable, but if there was no list inside it then [...]
Read moreIn-N-Out, It’s What Branding is All About
Lately I’ve been reading the very interesting book ‘Brand Failures’ by Matt Haig*. The book highlights the 100 biggest branding mistakes of all time from global companies such as Coca Cola and Ford to some smaller ones you may not have heard of. That being said, what really struck me as interesting is how many [...]
Read moreFacebook Advertising – Make An Impression
If you’ve been exploring the world of online advertising via cost-per-click (CPC) or cost-per-thousand (CPM) methods you’ve probably come across the kingpin known as Google Adwords. However, have you considered other methods such as advertising with Facebook? Would the potential to reach some of their estimated 400 million registered users change your mind? First, lets [...]
Read moreThere’s a Map For That – Verizon Wireless Campaign
I just finished reading an incredible article in Advertising Age written by the respected Al Ries (the man is a legend). The article is titled “What good are the words to a song with the music? (Feb 8, 2010). Here’s the quick and dirty on the article: “Advertising needs visuals in the same way that [...]
Read more12 Signs a Web Company Isn’t Worth Your Time
More Flash Intros! We’ve all felt the thrill of visiting a website and being hospitably greeted by amazing animation, flying text, images and a killer soundtrack. The only problem is that was during the 1990′s. Today, having a Flash animated intro on your website is one of the fastest ways to drive traffic away from [...]
Read moreMy User Experience
So I’m sitting in the waiting room of the nation’s leading auto glass team doing just what you’d expect… waiting. Actually I’ve been waiting for over an hour despite the fact that I had an appointment, but that’s beside the point. Sitting here has given me time to think about my overall experience thus far [...]
Read moreThe New Face of Facebook
So if you’re like many social networking individuals out there you probably have a Facebook account. If you’ve been on the site for more than a few months you might also have noticed the changes that Facebook has been making to their privacy and user interface. A few months ago, Facebook implemented their new privacy [...]
Read moreNew project: Reverse Mortgage Lead Generation Site
Quick Tuesday morning update! Since officially launching Almost the response has been quite overwhelming (phone calls, meetings, proposals…repeat). We’ve been working around the clock to launch our mobile site, our Google Adwords campaign, and finish our media kits. We’ve been truly blessed to be able to work with some awesome clients and this project is [...]
Read moreFresh and Easy – Why aren’t they profitable?
I’m at my local fresh and easy picking up some lunch (5 dollars and you can eat pretty healthy), and I can’t help but wonder why this European company owned by giant Tesco has lost over $100million USD. Their branding is cohesive but in my opinion the problem lies within their brand message…..more to come [...]
Read moreWe want your feedback!!
Dan here, another late night working on a few projects and fine tuning the site. Doing the final SEO updates tonight. A few things to look for. 1. We have quite a few new projects we’re working on, so we’ll get those up as a preview in the blog by the end of this week. [...]
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