Archive for April, 2010
In-N-Out, It’s What Branding is All About
Lately I’ve been reading the very interesting book ‘Brand Failures’ by Matt Haig*. The book highlights the 100 biggest branding mistakes of all time from global companies such as Coca Cola and Ford to some smaller ones you may not have heard of. That being said, what really struck me as interesting is how many [...]
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